How to Stop New Drivers From Leaving You in the First 90 Days

Trucking companies spend a lot of money trying to attract new drivers, but very few trucking companies spend money on initiatives to ensure those drivers stay with the company for the long haul.

A mentor program fills multiple roles … part recruiting, part orientation, part training.

A good mentor program is a human development program, specifically designed to bring a driver into your company in such a way that he or she becomes an active, committed, new member of your company family.

It is during the orientation and onboarding process that a new driver gets the message that you are either a trucking company -- or a people company in the trucking business.

Go visit a trucking company that is just in the trucking business, and check their driver turnover numbers. Then go to a trucking company that is in the people business first and the trucking business second and check their driver turnover numbers, and I make my case.

A driver mentor program begins with relationship building first and then gets to the truck driving function as part of that relationship without ever neglecting the technical side of being a professional driver. Trucking companies who adopt mentor programs have people centered driver driven cultures.

Mentoring is soundly based on the reality that if you’re in the trucking business today, first of all, you’re in the people business, and then secondly, you’re in the trucking business. It’s people first and trucking second.



You could build a mentor program on your own, but if you want to do it quicker, without making all the mistakes that cause a mentor program to flop, you’ll want to do it with Dan Baker.



“A good driver mentor program pairs a new driver with a seasoned driver and takes part of the orientation from the classroom and does it in the cab. When that mentor is up there in the cab of that truck with a new driver, they not only go through all the instructional material, but they do so while developing a person to person relationship … that relationship makes all the difference in the world.”

Dan Baker

Facilitator Workshop Day 1

8 a.m. Intent of the Driver Mentor Program
9 a.m. What is a Mentor
10 a.m. Relationships
11 a.m. Trust and Respect
12 p.m. Lunch
1 p.m. Mentor Selection & Qualification Process
2 p.m. In-Cab Orientation & Onboarding Process
3 p.m. Role Playing Activity
6 p.m. Dinner

Facilitator Workshop Day 2

8 a.m. Corridor of Entry
9 a.m. The Escalation Process
10 a.m. How We Learn
11 a.m. Lunch
12 p.m. Mentor / Driver Manager Handoff
1 p.m. The Facilitator’s Responsibilities
2 p.m. Maximizing Program Benefits
3 p.m. Adjourn

A Word From The Creator

“The question facing you today is, 'What have I got to do to create the kind of company a driver never wants to leave?' You do it by building a family, where we understand that people remember how you made them feel. A quality mentor program is the first step to building that family environment at your company. I’ve seen it work, and I believe in it.”
~Dan Baker